When Sudden Wealth and Sudden Loss Collide: What “Schitt’s Creek” Can Teach Us About Money Beliefs, Financial Trauma, and Family
What happens when your financial reality changes overnight? Whether it’s a windfall inheritance, a lottery win, or a devastating loss, few of us are ready for the emotional rollercoaster that follows. In a recent episode of the “You Need a Counselor” podcast, hosts Dr. Julie Johnson and Chrissa Hunt sat down (for the fourth time!) with financial therapist, Mariah Hudler, to unpack how our money beliefs shape our lives—and how TV’s “Schitt’s Creek” offers a surprising lens for these very real experiences.
Understanding Money Beliefs
Mariah started by breaking down the four primary money beliefs most people lean toward, sometimes blending several at once:
Money Avoidance: Avoiding financial matters, often out of anxiety or discomfort.
Money Status: Defining self-worth by wealth, “keeping up with the Joneses.”
Money Worship: Believing that more money will solve all problems or bring happiness.
Money Vigilance: Prioritizing saving and frugality—sometimes to an anxious extreme.
It’s normal to recognize a mix of these in yourself, and (importantly) these aren’t diagnoses, but helpful self-awareness tools. The goal is balance—becoming aware of your patterns, then gently aligning them with your actual needs and values.
Money Beliefs Change Over Time
Both hosts reflected on how their money beliefs had shifted, sometimes in surprising ways. As our financial lives change—starting a business, getting married, facing loss—our attitudes around money can evolve too. For many, the journey moves from anxiety and vigilance to a sense of empowerment, especially when supported by healthy systems and open conversations.
“Schitt’s Creek” as a Case Study in Sudden Wealth and Loss
Using “Schitt’s Creek” as a pop culture mirror, Mariah highlighted how sudden financial changes—both gain and loss—can lead to feelings of grief, isolation, identity crisis, and confusion. Whether you’re suddenly rich or suddenly broke, the emotional experience often includes:
Disconnection from old friends or familiar communities
Impulsivity (spending or giving away money to “make things okay”)
Struggles with identity: Who am I, now that my circumstances are different?
The beloved Rose family offers a clear example: once defined by wealth and status, they’re forced to confront what truly matters when everything material disappears. Throughout the show, the family builds new skills and connections, discovering value in relationships and purpose rather than possessions.
Skills Matter More Than Dollars
Mariah pointed out that, for those experiencing sudden wealth (or loss), building new financial skills is essential. Managing money, making wise decisions, and seeking trustworthy advice can feel overwhelming, especially if you didn’t grow up with these lessons. She encourages anyone facing these changes to pause, seek expert support (financial therapist, advisor, attorney), and focus on intentional decisions aligned with your core values.
Having the Hard Conversations—With Yourself and Loved Ones
The hosts discussed the power of talking openly about money with partners, family, and even children. Money beliefs are often shaped by our upbringing—sometimes in ways that only reveal themselves in adulthood or when money changes hands. Proactive conversations about spending, saving, and values can prevent conflict down the road—especially in the context of inheritances or financial windfalls.
Final Thoughts: Your Money Story Isn’t Set in Stone
Mariah closed with advice for anyone curious about financial therapy: “Be open. Be present. Do what matters. Exploring your relationship with money can transform not just your finances, but your entire sense of self.” Whether you’re navigating sudden loss, sudden wealth, or just want to feel more confident, support is out there.
If this episode resonated, check out Mariah Hudler’s resources at mariahudler.com or korufinancialtherapy.com. And remember: Everyone deserves a healthier, more empowered relationship with money, no matter where you’re starting.
